Category: MIC CHECK

MIC CHECK teams up with Heil Sound

Heil Sound

MIC CHECK has teamed up with Heil Sound!

We at MIC CHECK had an amazing 2013 NAMM show. Along with catching up with our International team, we were able to cut loose with some artists that love MIC CHECK as much as we love their music!

One of the most exciting things that happened at NAMM was we got to sit down and meet with the owners of Heil Sound. Not only are their leaders visionaries in the microphone world, but they are some of the nicest people in the industry.

MIC CHECK & Heil Sound

With a deep passion for their Microphones, Heil Sound knows that Musicians have no real way to keep your Mic clean after you use it – yes, you even need to clean YOUR own Mic. Within the next couple of months, every time you buy a top-notch Heil Sound Microphone, there will be a MIC CHECK Fresh Wipe surprise within!

Did you know that most musicians use Bleach Wipes to clean their Mics?
The main ingredient is Ammonium Chloride: “The main side affect is paralysis of one or both
vocal cords – resulting in problems speaking…”

I don’t know about you, but I need my Cords to keep rocking! We at MIC CHECK solve that problem because our wipes are made with Ethyl Alcohol, Mint and Water…that’s it.

Along with keeping your singing voice in tact, MIC CHECK won’t harm your Mic, where cleaning wipes will destroy your Mic over time.

To check out all the lip smacking Microphone’s Heil Sound has to offer, check out their website:

Below is some more information about Heil Sound:
Heil Sound Ltd., is a modern microphone company founded by Bob Heil, and is comprised of people passionate about producing superior microphones and related products. All Heil microphones are assembled and quality tested at the company’s USA headquarters in Fairview Heights, IL. The mission carried out by the people working at Heil Sound is, “We respect all artists and sound professionals, listen to them, and make products that let them do their best”. At Heil Sound, it all starts at the mic…but respect is earned through every microphone coming off the Heil Sound production line.

Heil earned the respect and trust from the best musicians and sound engineers in the industry, for good reason. Bob Heil is an innovator and inventor, whose innovations and products transformed the live concert experience to what it is today…to the extent that he was the first and only manufacturer invited to have an exhibit in the Rock & Roll Hall of Fame. Bob Heil literally changed the way microphones were used, and in doing so, he helped usher in the modern age of professional concert audio.

Today, Bob Heil leads a world-class company producing dynamic, cardioid microphones that surpass all industry standards. Heil Sound microphones are very durable, elegant, and extremely affordable. Heil microphones can be found on concert stages, in churches, performance venues, recording studios and broadcast facilities worldwide. Bob Heil understands building the world’s best microphones is only possible with the most qualified and dedicated employees.

The 2013 NAMM Show

namm show

In addition to all of the great new products and technology being unveiled here, the NAMM Show hosts free professional development sessions and unique product pavilions—giving buyers even more incentive to join us in Anaheim. By offering customized training and educational opportunities, we help to keep interested attendees on the cutting-edge of their business trends:

4 Can’t-Miss Breakfast Sessions

Each morning, NAMM serves up a hot meal and an inspiring keynote presented by savvy speakers and industry leaders.

40+ Valuable Idea Center Sessions

The NAMM Idea Center offers a series of sessions packed with proven tips and techniques in sales, technology, lesson programs, finance and retailing. These quick, focused sessions provide attendees with helpful information without taking too much time off the show floor.

Powerful H.O.T. Zone Sessions

Once again, NAMM is proud to offer our free H.O.T. (Hands-On Learning) Zone sessions with topics relevant to professionals in the recording, live sound, DJ, house of worship, and stage and lighting industries.

Piano Performances at Lounge 88

Piano dealers from around the world can enjoy piano performances daily at Lounge 88.


New Technology and Unique Instrument Areas at the Show

NAMM’s App and Gaming Pavilion, located at the entrance to Hall E, welcomes this growing market of high-tech companies to exhibit at the NAMM Show and connect with our industry.

NAMM also hosts the Technical Excellence & Creativity (TEC) Awards, the most prestigious awards event in the professional audio and sound production industry.

And don’t miss the Museum of Making Music’s exhibit, “Treasures from the Attic,” a look at wonderful, rare, unusual, and sometimes wacky instruments from America’s music stores and manufacturers, located at the entrance to Hall E.


Anaheim Convention Center
800 West Katella Avenue
Anaheim, CA 92802

Thursday, Jan 24 10 a.m.-6 p.m.
Friday, Jan 25 10 a.m.-6 p.m.
Saturday, Jan 26 10 a.m.-6 p.m.
Sunday, Jan 27 10 a.m.-5 p.m.
*Hall E and Levels 2 & 3 open at 9:30 a.m.

What It Takes To Be A Successful DIY Independent Artist

music career

On Being an Independent Artist

Do you ever feel like modern society is like a million screaming kids with A.D.D. unleashed at a Chuckie Cheeses?

We’re just bouncing off the walls, interrupting each other, there’s no order, we just go and fling ourselves into the next unconsciously interesting experience…

A successful artist was just an artist who did the right things, the right way, and didn’t quit. I’ve never met a dumb musician. Seriously.

So is it the structure, the discipline, or the determination?

Create Value and then CREATIVELY tell people about it.

I KNOW you have it in you. I KNOW you’ve heard it before. I know you’ve gotten lots of ideas, but I also know you didn’t execute on those as fully as you know you could have.

It’s alright because I understand the problem. It’s very simple, and is the cause for almost everyone not having everything they want, ever…. FEAR.

It is uncomfortable to put yourself out there! To confidently promote yourself, and even to ask people to buy your stuff!

Now, I get it. I’m also not somehow IMMUNE to this, nor am I trying to make you feel bad or press down on a tender wound. My friend, you have got IT!

We need YOU to contribute, to inspire, to make people feel again, and experience all of the simple and profound beauty that you resonate through your stories, your music, and from your soul. So, let’s address the problem…

The Problem Is With FOCUS

The primary problems I’ve noticed as a trend with my clients (Experts and MusicPreneurs)almost always stems from one of three root issues.

I believe it’s a matter of not paying enough conscious attention to the things you are doing, and ALSO not paying enough attention to the feedback you are getting.

Because in almost everything you do, if you are paying closing enough attention, you can SEE how what you are doing, is getting you the RESULTS you are getting.

You know HOW to do the thing…

If you do THE THING better, then you get better results. The problem is that we can get ahead of ourselves sometimes, and that takes us away from being completely present, and then you compound that with the infinite minutia and time-sucking-mechanics, it’s no wonder why we are all running around but not going anywhere.

It’s like a muscle that is slowly fatiguing, and needs to be strengthened again.

There are really ONLY a FEW things you should be FOC– USED on doing as an Independent Artist that wants to build a long-term career making music.

1. Creating Great Music.
2. Building and Engaging your Fan-base.
3. Making sure your business is profitable any way you can. (Be CREATIVE. That’s what YOU do BEST.)

Doing “The Internet RIGHT,” is The NEW MySpace for Independent Artists

In a mostly intellectual, yet fascinatingly conceptual discussion between Steve Lawson and Andrew Dubber over at New Music Strategies, (pretty awesome guys and DEFINITELY worth listening to) they discussed a bit about the various platforms for independent artists and music promotion online.

I was intrigued by their depth of knowledge and intelligent thought in regards to each platform they explained, and provided some tremendous insight. These guys are really on the UP and Up in regards to the future of digital technologies and innovative platforms and ideas for the new music industry. I will be following them a bit more closely from now on.

MySpace failed because they didn’t embrace the CULTURE they were inherently creating, and because their FOCUS was not on the most important thing, they ultimately become almost obsolete. They could still make a comeback though… Doubt it, but anything is possible right?

So Facebook took over and became what MySpace should have been. Facebook, according to their analysis, appears to be on the same track though and has failed to recognize the path their on as a data harvesting company selling adspace to the highest bidder. It’s just not a smart business model from a standpoint of — USER Satisfaction, and — USER satisfaction is everything. But hey i’m a musician, we’re about contribution and authenticity, that’s not always profitable, but it always feels right.

In terms of a music and fan building platform, neither of them are doing it right. Thus, even though as an independent artist you should still have a presence inside their “Walled garden,” it’s important for all of us to understand that Your SPACE is YOUR Domain.


Find new topics to write about that your audience is interested in, finally produce that video you’ve been meaning to make, and keep focused on making your site the best experience you can for your FANS.

The issue Is with Attention and Obscurity

Not only is it more difficult for you to go and complete a simple task, especially online, without some irrelevant distraction stealing your attention with the potential to spiral off on a whole new tangent, and suddenly asking yourself after 3 hours, “what did I just do?” Or, “wait a minute, what was I trying to accomplish in the FIRST place?” As this is a time waster for YOU, just think about what a potential time suck and whirlwind of thoughts this is causing for your fans and potential new audience.

It’s like a TORRENT of streaming communications literally careening like a freight train into and through your brain, and then refracting off into thousands of tiny ideas all deflecting in different directions.

Our brains aren’t made to handle this, so how we unconsciously adapt is by reverting to a more primal THIS IS DESERVES MY ATTENTION, or it doesn’t mindset.


Exercise: In the comments section below, go ahead and TELL US.

The solution is STILL creative engagement

The problem is that most of us still don’t have a handle on the BASICS yet, still haven’t fully adopted social media, or established your unique voice that attracts and keeps fans talking about you and sharing YOUR stuff within their networks of friends.

Nonetheless, innovative guerilla marketing strategies at this point may be a tad too far out of reach for many, as we have to crawl before we can walk, and walk before we can run.

Given you’ve got everything else right, i.e. you are making great music, the reason for such average results, is in doing average stuff with promotional efforts.

Seriously, if you want it bad enough, or even if you don’t… You can easily sit down right now without ANY distractions at all, and brainstorm a way to reach that goal you haven’t quite been able to yet.

But Where Do You Start?

I understand the importance of congruency in a message and I always try to leave my students with an actionable exercise by assigning them a mission – so I want to leave you with a few FOCUS questions that will start to change your results, and shouldn’t be taken lightly.

Remember, DON’T overlook the fundamentals. Simple is powerful if you FOCUS on these three simple questions. A successful artist was just an artist who did the right things, the right way, and didn’t quit.

What do you want?
What has to happen for that to happen?
What can you do RIGHT NOW, to get started on the journey?

*Are you already an Independent Artist Success Story? Contact me to possibly be featured!

Great article by Jamie Leger for the Mic Check Blog

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